Product Designer with a UI & Motion Focus with 10+ years of experience;
I design B2B product experiences that simplify complex workflows and improve usability at scale. I combine UI execution, product thinking, and visual storytelling to turn unclear systems into structured, effective digital products.
Motion
CPaaS Video
Communicating complex B2B features across markets can be challenging, especially with language barriers. I led a multilingual video experience that generated 273K impressions, 2K+ clicks, and a 21% conversion rate.
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UI/UX
Digital Business Card
Employees struggled with fragmented tools and “app fatigue”, making contact sharing inefficient. I designed a mobile-first digital card experience, resulting in 90% positive feedback, 80% improved focus, and 70% increased motivation.
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UI/UX
TravelApp
Travel planning is often scattered across multiple tools, leading to confusion and decision fatigue. I designed a unified experience that reduced planning time by 30%, improved AI usability by 40%, and increased group clarity for 7/10 users.
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Product Designer with 10+ years of experience in digital design across UI, motion, branding and product interfaces.
I design end-to-end digital experiences for B2B SaaS and tech products, translating complex workflows into clear, usable and visually engaging interfaces.
UI/UX
Digital Business Card
Employees struggled with fragmented tools and “app fatigue”, making contact sharing inefficient. I designed a mobile-first digital card experience, resulting in 90% positive feedback, 80% improved focus, and 70% increased motivation.
View case study
UI/UX
TravelApp
Travel planning is often scattered across multiple tools, leading to confusion and decision fatigue. I designed a unified experience that reduced planning time by 30%, improved AI usability by 40%, and increased group clarity for 7/10 users.
View case study
Motion
CPaaS Video
Communicating complex B2B features across markets can be challenging, especially with language barriers. I led a multilingual video experience that generated 273K impressions, 2K+ clicks, and a 21% conversion rate.
View case study
About Me
My work combines product thinking with visual storytelling, focusing on usability, interaction quality, and scalable design systems.
Product & UX
User flows, wireframing, prototyping, and design systems to create structured and scalable product experiences.
UI & Interaction
High-fidelity interfaces, interaction design, and usability-focused solutions across web and mobile platforms.
Visual & Motion
Visual design and motion to enhance clarity, feedback, and engagement within digital products.
My Expertise
Visual & Motion
Visual design and motion to enhance clarity, feedback, and engagement within digital products.
What I bring
Design Thinking
Structuring complex workflows into usable interfaces
UI & Design Systems
Scalable visual systems for SaaS products
Motion & Interaction
Micro-interactions that improve clarity and usability
Product & UX
I design clear and intuitive product experiences, simplifying complex flows and reducing friction across the user journey.
Designing intuitive digital products, from user flows to high-fidelity interfaces
Creating clear, user-friendly journeys that improve usability and engagement
Designing responsive layouts across mobile and web
Building interactive components and micro-interactions
Visual Design
I create strong visual systems that connect product and brand, ensuring consistency, clarity, and a more engaging experience.
Creating visual systems and brand identities that connect product and communication
Designing digital assets, campaigns, and marketing materials across channels
Crafting clear visual hierarchies through typography, color, and layout
Translating ideas into cohesive and engaging visual experiences
Motion & Interaction
I use motion to enhance usability, guide users, and create more dynamic and engaging interactions.
Designing motion and animations to enhance usability and storytelling
Creating video and motion content for digital products and campaigns
Developing transitions and interactions that guide user experience
Bringing interfaces to life through dynamic and meaningful motion
My Experience
Reload Factory | Freelance Designer & Art Director
Independent designer working on branding, digital campaigns, and web experiences. Led visual identity, motion, and multi-channel creative projects from concept to execution.
CM.com | Product Designer
Product Designer focused on UI, interaction, and motion design. Designed end-to-end product experiences, translating user and business needs into clear flows and scalable interfaces.
My Experience
Difuzed | Visual Designer
Designed digital and marketing assets for global brands including Disney, Nintendo, and PlayStation. Focused on visual consistency across e-commerce, social, and campaign materials.
WDSTK | Experience Designer
End-to-end designer for digital products and brand experiences. Worked on website redesign, visual identity, and digital touchpoints informed by market and audience insights.
How Others See Me
Antonella has a genuine passion for creativity and consistently maintains a proactive learning attitude. Her dedication and focus on work have been truly impressive. We collaborated on multiple projects together, and she was always agile, responding quickly to all requests and feedback. Open-minded to new ideas, she also gladly shares practical, feasible suggestions to elevate the creative process. I wholeheartedly recommend Antonella to any organization looking for an ambitious, diligent and highly talented designer!
Rebecca
Digital Marketer APAC
Product & UX
I design clear and intuitive product experiences, simplifying complex flows and reducing friction across the user journey.
Designing intuitive digital products, from user flows to high-fidelity interfaces
Creating clear, user-friendly journeys that improve usability and engagement
Designing responsive layouts across mobile and web
Building interactive components and micro-interactions
Visual Design
I create strong visual systems that connect product and brand, ensuring consistency, clarity, and a more engaging experience.
Creating visual systems and brand identities that connect product and communication
Designing digital assets, campaigns, and marketing materials across channels
Crafting clear visual hierarchies through typography, color, and layout
Translating ideas into cohesive and engaging visual experiences
Motion & Interaction
I use motion to enhance usability, guide users, and create more dynamic and engaging interactions.
Designing motion and animations to enhance usability and storytelling
Creating video and motion content for digital products and campaigns
Developing transitions and interactions that guide user experience
Bringing interfaces to life through dynamic and meaningful motion
CM.com | Product Designer
Product Designer focused on UI, interaction, and motion design. Designed end-to-end product experiences, translating user and business needs into clear flows and scalable interfaces.
Difuzed | Visual Designer
Designed digital and marketing assets for global brands including Disney, Nintendo, and PlayStation. Focused on visual consistency across e-commerce, social, and campaign materials.
Difuzed | Visual Designer
Designed digital and marketing assets for global brands including Disney, Nintendo, and PlayStation. Focused on visual consistency across e-commerce, social, and campaign materials.
WDSTK | Experience Designer
End-to-end designer for digital products and brand experiences. Worked on website redesign, visual identity, and digital touchpoints informed by market and audience insights.
Reload Factory | Freelance Designer & Art Director
Independent designer working on branding, digital campaigns, and web experiences. Led visual identity, motion, and multi-channel creative projects from concept to execution.
How Others See My Work
Antonella has a genuine passion for creativity and consistently maintains a proactive learning attitude. Her dedication and focus on work have been truly impressive. We collaborated on multiple projects together, and she was always agile, responding quickly to all requests and feedback. Open-minded to new ideas, she also gladly shares practical, feasible suggestions to elevate the creative process. I wholeheartedly recommend Antonella to any organization looking for an ambitious, diligent and highly talented designer!
Rebecca
Digital Marketer APAC
CM.com | Product Designer
Product Designer focused on UI, interaction, and motion design. Designed end-to-end product experiences, translating user and business needs into clear flows and scalable interfaces.
Difuzed | Visual Designer
Designed digital and marketing assets for global brands including Disney, Nintendo, and PlayStation. Focused on visual consistency across e-commerce, social, and campaign materials.
WDSTK | Experience Designer
End-to-end designer for digital products and brand experiences. Worked on website redesign, visual identity, and digital touchpoints informed by market and audience insights.
Reload Factory | Freelance Designer & Art Director
Independent designer working on branding, digital campaigns, and web experiences. Led visual identity, motion, and multi-channel creative projects from concept to execution.
How Others See My Work
Antonella has a genuine passion for creativity and consistently maintains a proactive learning attitude. Her dedication and focus on work have been truly impressive. We collaborated on multiple projects together, and she was always agile, responding quickly to all requests and feedback. Open-minded to new ideas, she also gladly shares practical, feasible suggestions to elevate the creative process. I wholeheartedly recommend Antonella to any organization looking for an ambitious, diligent and highly talented designer!
Rebecca
Digital Marketer APAC