Product Designer with a UI & Motion Focus with 10+ years of experience;

I design B2B product experiences that simplify complex workflows and improve usability at scale. I combine UI execution, product thinking, and visual storytelling to turn unclear systems into structured, effective digital products.

UI/UX

Digital Business Card

Employees struggled with fragmented tools and “app fatigue”, making contact sharing inefficient. I designed a mobile-first digital card experience, resulting in 90% positive feedback, 80% improved focus, and 70% increased motivation.

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UI/UX

TravelApp

Travel planning is often scattered across multiple tools, leading to confusion and decision fatigue. I designed a unified experience that reduced planning time by 30%, improved AI usability by 40%, and increased group clarity for 7/10 users.

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Motion

CPaaS Video

Communicating complex B2B features across markets can be challenging, especially with language barriers. I led a multilingual video experience that generated 273K impressions, 2K+ clicks, and a 21% conversion rate.

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About Me

I work across the full design process, from structuring user flows to delivering high-fidelity UI.

I focus on making complex systems usable and scalable, aligning user needs with business goals and product constraints.

More About Me

How Others See My Work

Antonella has a genuine passion for creativity and consistently maintains a proactive learning attitude. Her dedication and focus on work have been truly impressive. We collaborated on multiple projects together, and she was always agile, responding quickly to all requests and feedback. Open-minded to new ideas, she also gladly shares practical, feasible suggestions to elevate the creative process. I wholeheartedly recommend Antonella to any organization looking for an ambitious, diligent and highly talented designer!

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Rebecca

Digital Marketer APAC

Antonella has a genuine passion for creativity and consistently maintains a proactive learning attitude. Her dedication and focus on work have been truly impressive. We collaborated on multiple projects together, and she was always agile, responding quickly to all requests and feedback. Open-minded to new ideas, she also gladly shares practical, feasible suggestions to elevate the creative process. I wholeheartedly recommend Antonella to any organization looking for an ambitious, diligent and highly talented designer!

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Rebecca

Digital Marketer APAC

My Expertise

Product & UX

User flows, wireframing, prototyping, and design systems to create structured and scalable product experiences.

UI & Interaction

High-fidelity interfaces, interaction design, and usability-focused solutions across web and mobile platforms.

Visual & Motion

Visual design and motion to enhance clarity, feedback, and engagement within digital products.

Product & UX

I design clear and intuitive product experiences, simplifying complex flows and reducing friction across the user journey.

  • Designing intuitive digital products, from user flows to high-fidelity interfaces

  • Creating clear, user-friendly journeys that improve usability and engagement

  • Designing responsive layouts across mobile and web

  • Building interactive components and micro-interactions

Visual Design

I create strong visual systems that connect product and brand, ensuring consistency, clarity, and a more engaging experience.

Creating visual systems and brand identities that connect product and communication

  • Designing digital assets, campaigns, and marketing materials across channels

  • Crafting clear visual hierarchies through typography, color, and layout

  • Translating ideas into cohesive and engaging visual experiences

Motion & Interaction

I use motion to enhance usability, guide users, and create more dynamic and engaging interactions.

  • Designing motion and animations to enhance usability and storytelling

  • Creating video and motion content for digital products and campaigns

  • Developing transitions and interactions that guide user experience

  • Bringing interfaces to life through dynamic and meaningful motion

My CV

Difuzed | Visual Designer

• Designed 50+ digital and e-commerce assets for global brands (Disney, Marvel, Nintendo, PlayStation), improving visual hierarchy and consistency across user touchpoints

WDSTK | Art Director

• Led full redesign of the company website, defining user flows, IA and UI system to improve usability and navigation.
•Created wireframes and high-fidelity UI to translate business needs into structured digital experience.

CM.com | Visual Designer (Product & Marketing)

• Designed end-to-end B2B product experiences, turning complex workflows into clear and scalable UI systems.
• Improved usability across key product journeys through UX, UI and motion design.
• +21% engagement • 273K+ impressions
• Leveraged AI tools to accelerate ideation, prototyping and visual exploration.

Reload Factory | Founder
• Delivering digital experiences across web, branding and interactive projects.
• Designed user-centered websites and digital products combining UX thinking, UI and storytelling.
• Worked end-to-end from concept to delivery across multiple client projects.

My Experience

What Others Say About My Work

Antonella has a genuine passion for creativity and consistently maintains a proactive learning attitude. Her dedication and focus on work have been truly impressive. We collaborated on multiple projects together, and she was always agile, responding quickly to all requests and feedback. Open-minded to new ideas, she also gladly shares practical, feasible suggestions to elevate the creative process. I wholeheartedly recommend Antonella to any organization looking for an ambitious, diligent and highly talented designer!

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Rebecca

Digital Marketer APAC

Product & UX

I design clear and intuitive product experiences, simplifying complex flows and reducing friction across the user journey.

  • Designing intuitive digital products, from user flows to high-fidelity interfaces

  • Creating clear, user-friendly journeys that improve usability and engagement

  • Designing responsive layouts across mobile and web

  • Building interactive components and micro-interactions

Visual Design

I create strong visual systems that connect product and brand, ensuring consistency, clarity, and a more engaging experience.

Creating visual systems and brand identities that connect product and communication

  • Designing digital assets, campaigns, and marketing materials across channels

  • Crafting clear visual hierarchies through typography, color, and layout

  • Translating ideas into cohesive and engaging visual experiences

Motion & Interaction

I use motion to enhance usability, guide users, and create more dynamic and engaging interactions.

  • Designing motion and animations to enhance usability and storytelling

  • Creating video and motion content for digital products and campaigns

  • Developing transitions and interactions that guide user experience

  • Bringing interfaces to life through dynamic and meaningful motion

How Others See My Work