Product Designer with a UI & Motion Focus with 10+ years of experience;
I design B2B product experiences that simplify complex workflows and improve usability at scale. I combine UI execution, product thinking, and visual storytelling to turn unclear systems into structured, effective digital products.
Motion
CPaaS Video
Communicating complex B2B features across markets can be challenging, especially with language barriers. I led a multilingual video experience that generated 273K impressions, 2K+ clicks, and a 21% conversion rate.
View case study
UI/UX
Digital Business Card
Employees struggled with fragmented tools and “app fatigue”, making contact sharing inefficient. I designed a mobile-first digital card experience, resulting in 90% positive feedback, 80% improved focus, and 70% increased motivation.
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UI/UX
TravelApp
Travel planning is often scattered across multiple tools, leading to confusion and decision fatigue. I designed a unified experience that reduced planning time by 30%, improved AI usability by 40%, and increased group clarity for 7/10 users.
View case study
Product Designer with a UI & Motion Focus with 10+ years of experience;
I design B2B product experiences that simplify complex workflows and improve usability at scale. I combine UI execution, product thinking, and visual storytelling to turn unclear systems into structured, effective digital products.
UI/UX
Digital Business Card
Employees struggled with fragmented tools and “app fatigue”, making contact sharing inefficient. I designed a mobile-first digital card experience, resulting in 90% positive feedback, 80% improved focus, and 70% increased motivation.
View case study
UI/UX
TravelApp
Travel planning is often scattered across multiple tools, leading to confusion and decision fatigue. I designed a unified experience that reduced planning time by 30%, improved AI usability by 40%, and increased group clarity for 7/10 users.
View case study
Motion
CPaaS Video
Communicating complex B2B features across markets can be challenging, especially with language barriers. I led a multilingual video experience that generated 273K impressions, 2K+ clicks, and a 21% conversion rate.
View case study
About Me
I work across the full design process, from structuring user flows to delivering high-fidelity UI.
I focus on making complex systems usable and scalable, aligning user needs with business goals and product constraints.
I work across the full design process, from structuring user flows to delivering high-fidelity UI.
I focus on making complex systems usable and scalable, aligning user needs with business goals and product constraints.
Product & UX
User flows, wireframing, prototyping, and design systems to create structured and scalable product experiences.
UI & Interaction
High-fidelity interfaces, interaction design, and usability-focused solutions across web and mobile platforms.
Visual & Motion
Visual design and motion to enhance clarity, feedback, and engagement within digital products.
My Expertise
Visual & Motion
Visual design and motion to enhance clarity, feedback, and engagement within digital products.
My Expertise
Product & UX
User flows, wireframing, prototyping, and design systems to create structured and scalable product experiences.
UI & Interaction
High-fidelity interfaces, interaction design, and usability-focused solutions across web and mobile platforms.
Visual & Motion
Visual design and motion to enhance clarity, feedback, and engagement within digital products.
Product & UX
I design clear and intuitive product experiences, simplifying complex flows and reducing friction across the user journey.
Designing intuitive digital products, from user flows to high-fidelity interfaces
Creating clear, user-friendly journeys that improve usability and engagement
Designing responsive layouts across mobile and web
Building interactive components and micro-interactions
Visual Design
I create strong visual systems that connect product and brand, ensuring consistency, clarity, and a more engaging experience.
Creating visual systems and brand identities that connect product and communication
Designing digital assets, campaigns, and marketing materials across channels
Crafting clear visual hierarchies through typography, color, and layout
Translating ideas into cohesive and engaging visual experiences
Motion & Interaction
I use motion to enhance usability, guide users, and create more dynamic and engaging interactions.
Designing motion and animations to enhance usability and storytelling
Creating video and motion content for digital products and campaigns
Developing transitions and interactions that guide user experience
Bringing interfaces to life through dynamic and meaningful motion
Difuzed | Visual Designer
• Designed 50+ digital and e-commerce assets for global brands (Disney, Marvel, Nintendo, PlayStation), improving visual hierarchy and consistency across user touchpoints
WDSTK | Art Director
• Led full redesign of the company website, defining user flows, IA and UI system to improve usability and navigation.
• Created wireframes and high-fidelity UI to translate business needs into structured digital experience.
CM.com | Visual Designer (Product & Marketing)
• Designed end-to-end B2B product experiences, turning complex workflows into clear and scalable UI systems.
• Improved usability across key product journeys through UX, UI and motion design.
• +21% engagement • 273K+ impressions
• Leveraged AI tools to accelerate ideation, prototyping and visual exploration.
Reload Factory | Founder
• Delivering digital experiences across web, branding and interactive projects.
• Designed user-centered websites and digital products combining UX thinking, UI and storytelling.
• Worked end-to-end from concept to delivery across multiple client projects.
My Experience
My Experience
How Others See My Work
Antonella has a genuine passion for creativity and consistently maintains a proactive learning attitude. Her dedication and focus on work have been truly impressive. We collaborated on multiple projects together, and she was always agile, responding quickly to all requests and feedback. Open-minded to new ideas, she also gladly shares practical, feasible suggestions to elevate the creative process. I wholeheartedly recommend Antonella to any organization looking for an ambitious, diligent and highly talented designer!
Rebecca
Digital Marketer APAC
What Others Say About My Work
Antonella has a genuine passion for creativity and consistently maintains a proactive learning attitude. Her dedication and focus on work have been truly impressive. We collaborated on multiple projects together, and she was always agile, responding quickly to all requests and feedback. Open-minded to new ideas, she also gladly shares practical, feasible suggestions to elevate the creative process. I wholeheartedly recommend Antonella to any organization looking for an ambitious, diligent and highly talented designer!
Rebecca
Digital Marketer APAC
Product & UX
I design clear and intuitive product experiences, simplifying complex flows and reducing friction across the user journey.
Designing intuitive digital products, from user flows to high-fidelity interfaces
Creating clear, user-friendly journeys that improve usability and engagement
Designing responsive layouts across mobile and web
Building interactive components and micro-interactions
Visual Design
I create strong visual systems that connect product and brand, ensuring consistency, clarity, and a more engaging experience.
Creating visual systems and brand identities that connect product and communication
Designing digital assets, campaigns, and marketing materials across channels
Crafting clear visual hierarchies through typography, color, and layout
Translating ideas into cohesive and engaging visual experiences
Motion & Interaction
I use motion to enhance usability, guide users, and create more dynamic and engaging interactions.
Designing motion and animations to enhance usability and storytelling
Creating video and motion content for digital products and campaigns
Developing transitions and interactions that guide user experience
Bringing interfaces to life through dynamic and meaningful motion
CM.com | Visual Designer (Product & Marketing)
• Designed end-to-end B2B product experiences, turning complex workflows into clear and scalable UI systems.
• Improved usability across key product journeys through UX, UI and motion design.
• +21% engagement • 273K+ impressions
• Leveraged AI tools to accelerate ideation, prototyping and visual exploration.
Difuzed | Visual Designer
• Designed 50+ digital and e-commerce assets for global brands (Disney, Marvel, Nintendo, PlayStation), improving visual hierarchy and consistency across user touchpoints
WDSTK | Art Director
• Led full redesign of the company website, defining user flows, IA and UI system to improve usability and navigation.
• Created wireframes and high-fidelity UI to translate business needs into structured digital experience.
Reload Factory | Founder
• Delivering digital experiences across web, branding and interactive projects.
• Designed user-centered websites and digital products combining UX thinking, UI and storytelling.
• Worked end-to-end from concept to delivery across multiple client projects.