WhatsApp Video Carrousel
Challenge
Produce diverse, accessible LinkedIn campaign videos for all audience levels, from novices to experts.
Solution
Brainstorming with the team to write a storytelling for our audience. Flexible videos that can be mixed and matched to fit their specific messaging needs.
Results
The paid campaign effectively attracted and engaged new customers, resulting in a 30% increase in website traffic, a 20% rise in conversion rates, and a 15% growth in sales revenue
Role
Concept & Thinking Designer
Motion Graphic Designer
Motion Graphic Designer
Tools
Adobe Illustrator, After Effects, Premiere, Miro
Collaborators
Copyrighter
Senior Marketing Manager
Product Owner
Senior Marketing Manager
Product Owner
Brainstorming
I’ve started creating a tab with different levels for the main topics
Brainstorming – Level 1 – Awareness
I created two videos that provided an easy-to-understand overview of the benefits of WhatsApp Business Messaging
Brainstorming – Level 2 – Use Cases
I delved deeper into six use cases of interactive messages
Brainstorming – Level 3 – Chatbot
I focused specifically on chatbots and demonstrated how to implement them within WhatsApp effectively
Brainstorming – Level 4 – Call to Action
I developed one that explored WhatsApp-related topics in more detail, offering valuable insights for viewers with a higher level of understanding