WhatsApp Video Carrousel

Challenge
Produce diverse, accessible LinkedIn campaign videos for all audience levels, from novices to experts.
Solution
Brainstorming with the team to write a storytelling for our audience. Flexible videos that can be mixed and matched to fit their specific messaging needs.
Results
The paid campaign effectively attracted and engaged new customers, resulting in a 30% increase in website traffic, a 20% rise in conversion rates, and a 15% growth in sales revenue
Role
Concept & Thinking Designer
Motion Graphic Designer
Tools
Adobe Illustrator, After Effects, Premiere, Miro
Collaborators
Copyrighter
Senior Marketing Manager
Product Owner
Brainstorming

I’ve started creating a tab with different levels for the main topics

Brainstorming – Level 1 – Awareness

I created two videos that provided an easy-to-understand overview of the benefits of WhatsApp Business Messaging

Brainstorming – Level 2 – Use Cases

I delved deeper into six use cases of interactive messages

Brainstorming – Level 3 – Chatbot

I focused specifically on chatbots and demonstrated how to implement them within WhatsApp effectively

Brainstorming – Level 4 – Call to Action

I developed one that explored WhatsApp-related topics in more detail, offering valuable insights for viewers with a higher level of understanding