TrediX Use Case

Challenge

Design a seamless app reflecting Tredix’s values while catering to busy users. The challenge also involved creating high-quality, realistic shoe visuals within tight time constraints.

Role

Concept & Thinking Designer
UI/UX

Solution

Started with brand elements, created Lo-Fi prototypes, and defined the app flow. Used Midjourney to generate realistic shoe images and ChatGPT to refine content and user flow, ensuring a smooth experience.

Tools

Figma, Adobe Photoshop
Midjourney, ChatGPT

Results

Designed an AI-enhanced app with responsive design, intuitive navigation, and brand consistency, optimizing efficiency and saving time while delivering a visually engaging user experience.

Project

Use Case

TrediX App is an online shopping experience designed for athletes, fitness enthusiasts, and casual activewear fans. It offers an intuitive platform to explore and purchase high-performance running shoes and cross-training footwear.

Target Persona

Project

David, a 40-year-old professional, balances a busy career with his passion for running. Time-starved, he values Tredix’s quality and design. He needs an intuitive app that simplifies gear choices, provides updates, and offers personalized recommendations. This project focuses on enhancing David’s experience, aligning with his active, fast-paced life.

In the TrediX App Use Case, I designed both the app and website to create a seamless and engaging shopping experience for athletes and fitness enthusiasts. Leveraging the latest technology, I ensured that every aspect of the project was visually compelling and user-friendly.

To bring the brand to life, I used Midjourney to generate realistic shoe images for the app, while the visuals in the project presentation were crafted with Adobe Firefly. Additionally, I integrated ChatGPT to refine the user flow, in-app text, and overall customer experience, ensuring clarity and engagement.

By combining cutting-edge AI tools with UX/UI design principles, I developed an unique digital experience that enhances both usability and brand identity.

The TrediX App flow ensures a smooth user experience, guiding users from product selection to checkout and delivery. Key steps like stock checks and issue resolution ensure efficiency, while features like notifications and reviews enhance reliability and engagement.

Typography & Colors

Iconography & Buttons

Logo

AI

The shoe images in the TrediX App were created using AI through MidJourney. This approach allowed for the generation of unique, high-quality visuals that perfectly align with the app’s modern and creative aesthetic.

Go back