Instagram Marketing Messages
Graphic & Motion Designer
This project revolved around the development of innovative Instagram Marketing Messages and their various applications.
We embarked on creating a captivating blog and a visually appealing landing page. To showcase the versatility of these messages, we produced engaging motion graphic videos that demonstrate their functionality in different scenarios. We also crafted a captivating video tailored for social media platforms, as well as a condensed version for targeted campaigns.
Hero – Blog
Animations
Storyboard Video – 1st draft
Brainstorming
I began by brainstorming on Miro to outline the concept and structure of the video, breaking it down into individual frames to visualize the flow. Once I had a solid foundation, I collaborated with the Senior Product Marketer in a productive meeting to refine and enhance the vision.
Storyboard Video – Design
Brainstorming
In the second draft, I focused on developing the design concept, carefully selecting colors, images, and visual elements to create a cohesive aesthetic. This step provided a clear overview and strong direction before diving into the animation process in After Effects.
We created two tailored versions of the video: one optimized for social media platforms, designed to maximize engagement and reach, and a shorter version for targeted campaigns. The campaign video, running at 15 seconds, was crafted for higher retention rates and faster delivery of key messages, achieving a click-through rate (CTR) of 12% and boosting conversions by 18% in the first two weeks.
Short Video for Campaigns