The Power of AI Images
Challenge
The challenge I faced with the Midjourney project was finding innovative ways to enhance the work processes in marketing and design.
I began by generating virtual colleagues, imagery people, and then other inspiring images. These digital creations served as invaluable tools for testing new marketing strategies and design concepts, offering us unparalleled flexibility and efficiency.
I began by generating virtual colleagues, imagery people, and then other inspiring images. These digital creations served as invaluable tools for testing new marketing strategies and design concepts, offering us unparalleled flexibility and efficiency.
Results
I successfully integrated these digital creations into our marketing assets and gained valuable insights in the process. I presented the progress during a training session for the marketing department and was also invited by external companies to share my experience and update their designers.
Tools
Midjourney
Generate Colleagues
From Real to Imaginary People
Another concept that emerged during this project was the creation of imaginary people modeled after real individuals. For example, I initially started by generating a virtual version of this girl, but then I experimented and developed an entirely different character.
Imaginary People
We can create virtual people, ensuring consistency by using similar prompts with variations.
This capability allows us to tailor our marketing assets for different regions where our offices are located. People need to see themselves reflected in our content. This customization helps enhance relatability and connection with diverse audiences.
