RCS – At the Forefront of Innovation
The event “RCS – At the Forefront of Innovation”, hosted by CM.com in collaboration with Google, focused on the transformative potential of Rich Communication Services (RCS) in modern business messaging. Held in Berlin, Madrid, and London it brought together industry leaders to discuss how RCS technology is reshaping communication strategies across various sectors.
Challenge
Promoting RCS and convincing customers to start using it, especially before it becomes available on iOS, while also making its features, such as security, easily understandable.
Solution
Use simple language and visuals to show how RCS features improve communication, making it more secure and efficient compared to traditional SMS for everyday users.
Results
The campaign aims to increase RCS awareness, targeting a 30% rise in engagement and 70% of customers understanding RCS security benefits compared to traditional SMS.
Role
Concept & Thinking
Motion Graphic Designer
Graphic Designer
Motion Graphic Designer
Graphic Designer
Tools
Adobe After Effects, Premiere, Photoshop, Miro
Collaborators
Copyrighter
Senior Marketing Manager
Senior Marketing Manager
Video Campaign
E-mail header
Banners for social media
